Initiatives for Existing Products
There is a shift to adding value to products and services that respond to changes in the vehicle cockpit, such as moving to Software Defined Vehicle (SDV), which increases and enhances functionality through software updates.
On the other hand, vehicles and mobility are not complete without a company that continues to improve and supply existing products that are still necessary even as the cockpit changes.
Based on our Purpose: “Pass on our founding spirit and forge connections between technological evolution and people to turn the delight into reality,” Tokai Rika is committed to contributing to customers and users by both taking on the challenge of adding new value and both improving and supplying existing products.
- 1 Steering column switches
- To improve functionality and safety, switches and other interfaces will gradually be moved from the instrument panel/console to the steering column area. We are making proposals, such as optimal functional arrangement in the steering column area.
- 2 Dashboard switches
- Euro NCAP, The European New Car Assessment Programme, has recommended that direct operation continue to be used for functions related to safety and driving, to ensure safety. In response to this, we will continue to supply products that contribute to safe and reliable driving.
- 3 Shift-by-wire shifter
- This product uses electric signals to operate the transmission. When compared to conventional shifters, shift-by-wire allows for compactness and designability. We expect adoption of shift-by-wire to increase based on the trend toward auto-drive and electrification, and we will aim for the top share in the world.
- 4 Smart systems
- In response to digitalkeys, we will develop and propose system components such as mobile transmitters, receivers, and antennas.
- 5 Seatbelts
- In response to changes in demands for functionality of seatbelts, which are the last defense to ensure safety, and increasing demands for safety, we are developing and making proposals.
Production system improvement
As vehicle cockpits evolve, the reduction of switches (and other physical interfaces) has been occurring at a slower pace than expected, and the importance of direct operation is being re-discovered.
With this in mind, we are focusing on our major business regions as we continue to improve our production and distribution systems for existing product orders. (Japan/North America/India)
