Contribute to Ever Safer, More Secure, and Higher Quality Mobility-based Lifestyles

Our goal is to further sublimate the technologies we have cultivated to create a relaxing space and develop products that adjust to the state, emotions, and health of passengers to make travel even safer and more secure. A representative initiative is our research into intelligent cockpits.

A conventional cockpit
A next-generation mobility cockpit

Development and proposals for new products
and services that align with changes in mobility

We will continue to create products that notice people,
predict their intentions, and respond to them.

Development concepts for intelligent cockpits: Developers’ thoughts

Naofumi Kato
New Product
Development Division

Vehicle cockpits traditionally focus on safety and security during movement, but today there is also demand for richer user experiences (UX).
There are expectations that vehicles be not only a means of getting to one’s destination, but also be comfortable spaces and provide a new lifestyle. UX will likely be even more important going forward, and it will be necessary to bring about innovations that meet the needs of people riding in the cockpit.
But no matter how much technology evolves, we have to remember that it is people that ride in vehicles. In order to properly implement new ideas in automobiles, we must fully understand people’s fundamental needs, then provide designs and functions based on those needs. That is important in the evolution of cars.
We’re always “people-centric” when we consider automobiles and mobility, and this has guided our commitment to providing fulfilling experiences that meet our users’ expectations. In addition to technology, we believe that personal experiences and ease of use will become ever more important for drivers and passengers.
This way of thinking is embedded in our development process for intelligent cockpits that notice people, predict their intentions, and respond to them.
When creating the latest cockpit, it is vital to provide safe and comfortable environments for driving and spaces that connect with society, and this is part of our goal to improve the overall value of cars by contributing to more fulfilling user experiences (UX).
In our efforts to achieve this goal and make new advancements, we are focusing on providing society with next-generation technologies such as sensing of vital signs, estimation of emotions, and sensing of skeletal structure.