Growth Strategy (Mobility field): HMI Business Center
We develop systems that connect our products and technologies to create new value.
General Manager,
HMI Business Center
Our center is evolving through merging existing technologies with new innovations and collaborating with other companies to create next-generation HMI products and services that connect people and vehicles. This enables a new future of mobility where anyone can safely and confidently master the functions of their car.
Steering column switches
Even as autonomous driving advances, situations requiring manual operation by drivers will persist. Therefore, we believe the steering column area—which enables hands-on operation—will remain a key focus area. We aim to expand sales through a dual-pronged strategy: products that enhance added value by expanding steering column functionality, and products that drive cost reductions by advancing standardization of components.
Shift-by-wire shifter
From the perspective of operability and cabin space, we predict toggle-type and steering column-type shifters will become mainstream. To accommodate various vehicle types, we will promote standardization and commonality. Furthermore, to address the need for space in the center console to accommodate Qi (wireless charging) and cup holders, we developed the world’s smallest, ultra-thin shift-by-wire shifter. This achieves both design appeal and vehicle mountability while enabling space preservation in the center console.
Hidden Light Effect (transparent decorative panel switches)
While switches around the instrument panel are increasingly being integrated into the display’s touch panel, there is a trend toward reevaluating physical switches (direct operation). The Hidden Light Effect creates new value for these switches. It appears only when needed, combining high design quality with operability enabled by haptic technology. We will expand panel and mounting position variations to enable adoption across various vehicle grades.
Business opportunities
Steering column area
- Demand for in-hand switch operation
Shift-by-wire shifter
- Know-how to provide various operating modes
Hidden Light Effect
- Re-evaluation of physical switches (direct operation)
Competitors
Steering column area
- Panasonic Automotive
- Toyodenso
- Kostal
- Valeo
Shift-by-wire shifter
- Kostal
- Marquardt
- GHSP
- SL Corporation
- Atsumitec
Hidden Light Effect
- Panasonic Automotive
Strengths
- Ergonomics achieving ease of use and clarity
- Design capabilities and decorative technologies enhancing sensory quality
- Sensing technology utilizing in-house semiconductors
Risks
- Reduction in switches due to touch panel or voice operation
- Productization meeting the era’s demand for software-first updates and customization
Main products
- Switches
- Shift levers
- Various sensors
- Outer mirrors
- Ornaments
Consolidated sales for FY 2024
Net sales
Growth Strategies in the Mid-Term Management Plan “TRV 2030”
We are advancing new product development to consistently deliver new value and services from input to output.
| Steering column switch |
|
|---|---|
| Shift-by-wire shifter |
|
| Hidden Light Effect |
|
Positioning of growth strategies
For existing technologies and products, we will continue to refine our long-cultivated operational expertise and commitment to quality, enhancing reliability and usability.
Furthermore, in developing new technologies and products, we will actively incorporate advanced technologies such as AI, sensing, and UX (user experience) design to shape the next generation of HMI experiences.
Progress Toward Goal Achievement
Steering column switches
Steering module development
Function-integrated modules adapted to changing mobility needs contribute to safety, simplicity, and a spacious field of view
Combination switch standardization technology
Unit commonality and lever differentiation achieve both design appeal and cost reduction
Shift-by-wire shifter
Achieving development efficiency and low cost through standardized and shared design
Compact/Thin Design
Contributing to a comfortable cabin space through high-design and functional lighting
Hidden Light Effect
Vivid and beautiful symbol illumination
The unique aperture method enables lighting unaffected by the color or pattern of the decorative layer
Rich decorative variations
Selectable materials (color, hardness, texture)
