Contribute to Ever Safer, More Secure, and Higher Quality Lifestyles

By making good use of the technologies we have cultivated and our experience and developing solutions for social issues and people’s problems, we can aim to realize better lives for the people in society.
Safety and security are the number one priority in people’s lives, and we use this as a starting point in our pursuit of fulfilling time and lives that meet the values and preferences of various people.

Technology for solving social issues and peoples’ problems

Aim to bring about a better society and better lives for people by using
the technologies and experience we have cultivated with vehicles.

Safety and security

Vehicles make society and people’s lives more convenient and comfortable, not only as a means of transportation but also for logistics and other purposes. At the same time, however, there have been unfortunate accidents caused by vehicles, such as drunk driving, accidents caused by wheels coming off, and accidents involving children left inside vehicles.
By using the technologies we have cultivated and our experience to create new value, we can prevent the accidents that occur in relation to the vehicles that are essential to the development of society going forward, and we can aim for the realization of a society where anyone can enjoy safety and security.

In response to the longstanding social issue of drunk driving, our company car management system, Bqey, was one of the first services introduced to respond to mandatory alcohol checks for corporate clients when travelling on business. Truck wheels coming off is another problem that has been occurring more frequently. We are currently developing a system that can predict wheels coming off, and we are currently proceeding with preparations to put it on the market. We were also one of the first to provide a system for preventing children from being left in school buses, and we are now working toward methods for preventing such accidents in private vehicles.

Leisure

With a bit of a playful spirit, we are also trying to bring about the “higher quality” of “safer, more secure, and higher quality,” and are working on businesses with the theme of how to enhance free time for activities that are expected to increase in the future.

We have launched the Uqey service that connects rent-a-car companies and customers that use digitalkeys in the diversifying travel and tourism industries.
The ZENAIM KEYBOARD for gaming is another symbol of the evolution in Tokai Rika.
One of our younger employees, who is a fan of gaming, wondered if Tokai Rika’s technologies and experience could be used to solve the problems in existing gaming devices. This is how the ZENAIM KEYBOARD project was born.
Management didn’t object, and our young employee’s enthusiasm and vigor helped the project come to fruition.

Growth Strategy for Increasing Corporate Value