Tokai Rika wants the driver to sense the "user-friendliness,"
"clarity", and "comfort" of its products at the moment they touch.
In other words, Tokai Rika's manufacturing is focused on the
driver's sensitivity and sensibility.
All of our products are backed up by ergonomics.
Based on the results of driving simulations and motion capture footage, Tokai Rika has developed a highly intricate design policy that gives consideration to factors like gender, age, and personality. We uses objective and quantitative evaluations in pursuit of "comfort."
Utilizing data on drivers' physical, physiological, and psychological
characteristics, Tokai Rika develops products that can be controlled
comfortably and intuitively. Throughout the manufacturing
process, we give consideration to a diverse range of senses and
sensibilities, which results in user-friendly products.
In pursuit of user-friendliness, clarity, and comfort sensed at the moment of touch, Tokai Rika carries out in-house development and also engages in industry-academia collaboration. Our technology is creating the next-generation vehicle interfaces.
